Review, Uncategorized

butcher & the boar

There are times where I feel silly for not advocating for myself…to myself…enough. (What does that mean, girl.) Well, it means that during the course of my dinner this past Saturday at Butcher and the Boar, I didn’t take any pictures. I talked myself out of it. I got embarrassed at the thought of being another girl with an iPhone who was Instagramming her meal and taking pictures and being all teenage-y. In my mind, a 22 year old woman taking her friend out to dinner, looking wonderful and classy, should avoid food photographs.

Jury’s still out on that one. People may poke fun at recreational food photography, but at the end of the day I should have talked back to myself and said, “You’re going to want to write something about your meal, and you’re going to want photographs, by God, take a stupid picture! Maybe be a little sneaky, but take a picture!” Here’s the thing. Don’t let anyone tell you you shouldn’t commit a delicious meal to memory. Do not: take 100 photos, let your food get cold, take shitty photos & share them shamelessly, post 100 photos to Facebook, brag (too much), think that your food photos belong in God’s own Food Scrapbook. Don’t. But a few photos? Yes. If only for the personal satisfaction of looking back at them later and remembering what a delicious meal it was, indeed.

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Musing

Why Carlsberg is probably the best beer in the world

When I studied abroad in Denmark two years ago, I began to notice an interesting little shift in language, especially as it was used in print ads. Two of my favorite things in Denmark – beer and cake -had something in common: they were each touted as “probably the best” of their kind. There was a huge Carlsberg billboard located in the middle of Copenhagen that was dark green and said simply, “Probably the best beer in the world.” My favorite up-scale Danish bakery, La Glace, notes on its rather formal website that it is the “oldest and probably best confectionary in Denmark”.

Probably the best? Huh?

I found the International Advertising class that I took in Denmark fascinating, because it was as much about anthropology, humor, and culture as it was about business proposals and international brand mergers. I thought I might be an Anthropology major in college. I loved learning about communication, values, and difference.

In IA we learned about Geert Hofstede, a Dutch researcher renowned in his studies of cultural organization, management, and economics. In the 60’s and ’70’s he conducted a global survey that resulted in his famous cultural dimensions theory. There are five dimensions that make up the theory, and they are: power distance, masculine/feminine, uncertainty avoidance, individualism, and long term orientation. Each country is ranked according to the five dimensions, and the resulting data has become very important for cross-cultural communication and business. It’s also very interesting when used to study ads. Granted, these models are cultural generalizations, so take them as such.

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Food, Recipe

queen of tarts

Today is my friend’s birthday, and I decided to make her a chocolate tart. I don’t have a proper tart pan, so this is why this tart looks more like a “rustic” pie shell filled with chocolate. A more realistic name for this tart would be “pie shell filled with straight up chocolate ganache AKA truffle coating”, and wow is it rich. I mixed in some raspberry jam for flavor. There are a ton of variations online, from sea salt caramel to pretzel, but for now I thought I’d stick with the tried-and-true, ever-simple chocolate tart recipe below.

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